Audience & Insights – Precision in Out-of-Home Advertising

At goa, we harness cutting-edge technology to ensure your billboard campaigns reach the right audience with maximum efficiency. Our commitment to data-driven strategies minimises media wastage and amplifies your brand's impact.

MOVE – Australia's Premier Audience Measurement System

We utilize MOVE (Measurement of Outdoor Visibility and Exposure), Australia's foremost quantitative audience measurement currency for Out-of-Home advertising. MOVE provides comprehensive demographic and geographic data, enabling the design and evaluation of campaigns of any scale. Recognised globally for its robustness, MOVE ensures precision in audience targeting.​


Understanding Your Campaign's Reach and Frequency

Leveraging MOVE, we assist you in:

  • Defining Your Target Audience: Identify and understand the demographics most relevant to your brand.
  • Measuring Reach: Determine the extent of your audience exposure.​
  • Assessing Frequency: Evaluate how often your target audience encounters your message.​

This comprehensive understanding ensures transparency and effectiveness in your media strategy.​

Customised Media Planning

Based on these insights, we collaborate with you to craft a billboard campaign that maximises impact. Our approach ensures you invest in reaching potential customers specific to your desired area, whether it's a local community or the entire South East Queensland region.​

Partner with goa – Over 40 Years of Experience

Our business is shaped by your requirements and results. We dedicate our expertise to elevating your brand's visibility. This client-centric focus has positioned us as industry leaders for over three decades.

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